Digital marketing for the trades

Get found. Get the phone ringing. Own all of it.

Done-for-you marketing built for local service businesses such as HVAC, plumbing, electrical, and roofing. We handle the website, the reviews, the ads, and the follow-up — you handle the jobs.

Book a 30-min call See plans & pricing
Simple contracts
You own your site
Flat pricing
Real people
The problem

Marketing shouldn’t be a second job.

You’re on a roof or under a sink all day. Nobody has time to fight with a website, chase reviews, and wonder if the ads are working. We run it all for you — and you see exactly what’s happening every month.

Where you start

Start with a foundation. Add growth when you’re ready.

Start here

Foundation

A fast website you own, Google Business Profile, reviews, directory listings, and instant lead follow-up.

See what’s included →
Builds on Foundation

Growth · Ads

Managed Local Services Ads with pay-per-lead, junk-lead disputes, and cost-per-job reporting.

See what’s included →
Builds on Foundation

Growth · SEO/AEO

Service & city pages, answer-first content, schema, and AI-answer visibility tracking.

See what’s included →
Why Optimax

Built different on purpose.

You own everything

Your website, your domain, your reviews. It all stays yours.

Flat pricing you can see

Real numbers on this page. No “call for a quote,” no surprise upsells, no percentage-of-ad-spend games.

We answer in seconds

Every lead you get, we respond in seconds — because we run our own speed-to-lead. It’s the product, proven on us.

We run your exact stack

This site runs on the same tools we build yours on. If it’s fast and gets found, it’s because the system works.

How it works

Four steps to a ringing phone.

1

Onboard

Just 30 minutes to discuss your business and gather what we need to get started.

2

Build

We build your site and set up your profiles, listings, and lead follow-up.

3

Manage

We run reviews, content, and ads while you run the business.

4

Report

Every month you see calls, leads, and jobs in a plain-English dashboard.

Proof

Here’s exactly what you get each month.

Sample monthly report Mar 2026
48 ▲
Calls
31 ▲
Form leads
4.9★
Avg review

Illustrative sample. Your real dashboard updates live.

Founding client offer

Be one of our first — at a founding rate.

We’re taking a small number of founding clients at a special rate in exchange for a review once you see results. Ask about spots.

Ask about founding spots
Plans & pricing

Flat pricing you can actually see.

Start here
Foundation
$1,000 /mo
$1,000 setup
  • Website built & hosted — you own it
  • Google Business Profile + reviews
  • Listings across 100+ directories
  • Social + weekly Google posts
  • Instant lead follow-up
  • Dedicated AI brain trained on your business
  • Monthly report + dashboard
Book a call
Builds on Foundation
Growth · Ads
+ $650 /mo + ad budget
$400 setup
  • Managed Local Services Ads
  • Pay-per-lead with junk-lead disputes
  • Budget & bid management
  • Cost-per-job reporting
  • Includes everything in Foundation
Book a call
Builds on Foundation
Growth · SEO/AEO
+ $900 /mo
$750 setup
  • Service & city pages
  • Monthly answer-first content
  • Schema + technical SEO
  • AI-answer optimization
  • AI-visibility tracking
  • Includes everything in Foundation
Book a call

You keep your website

Free visibility check

See where your business shows up — and where it doesn’t.

We’ll scan Google, GBP, and top directories, then send you a plain-English report. No sales pitch.


Questions

The stuff every tradesperson asks.

Absolutely. The domain, the site, the reviews — all yours. It stays with you.
Yes. We use a simple, easy-to-understand agreement because we’re committed to delivering real results. It clearly outlines what we’ll do, what’s expected from both of us, and protects the time and effort we invest in your project without pages of confusing legal jargon.
Ads can bring calls the first week. SEO and reviews stack over 60–90 days. Foundation matters first — nothing works without it.
We specialize in local service businesses such as HVAC, plumbing, electrical, and roofing. We understand the search terms your customers use and the marketing that turns calls into paying jobs.
Setup + monthly, listed on this page. No percentage of ad spend. If you run ads, that budget goes directly to Google, not to us.
Instant follow-up on every lead — text, email, or missed-call text-back — so nothing sits. You get the phone; we get it into your hand.
Ready when you are

Let’s get your phone ringing.

Thirty minutes. Real numbers. No pressure.

Book a 30-min call
Call 240-896-4443